Are you running a home business? One of the most practical tools that you should consider using is a brochure. This can become a crucial aspect of your brand identity. You, however, have to put into consideration certain vital factors before you start printing brochures. Things such as the resolution and size of your brochure play a significant role in how people react to this marketing tool.
Thanks to the availability of desktop design tools, you can quickly come up with an impressive brochure for your business. Ensure you come up with one that looks professional for you to achieve your marketing needs. You need to think about the information you intend to add to the brochure. Just like the rest of the marketing forms, the design and information you add to a brochure should appeal to the target audience.
Before you create one, think about who your target market is as well as their needs. Ask yourself how your product or service can help them fulfill their needs. What you are offering should have features that can benefit a lot of your target customers. Ensure that you include information that can compel your target audience to take action.
Apart from marketing your product or service through the brochure, you should also include useful tips in it to keep your target audience interested. You also have to think about the right types of graphics to include. Avoid overdoing it since it can easily turn some people off. Excess graphics and text in a brochure tend to overwhelm potential clients.
You should aim at offering basic details about your home business. This does not mean that you include every small detail in the brochure. Ensure you add content that can compel them to visit your site or give you a call for additional information. Do not forget to include a call to action in the brochure. Take your time before printing the brochure to confirm that it is compelling enough. Once you have achieved this, you can now start thinking about printing it.
Understand the right print size of a brochure. Most people that prefer printing their own brochures use an incorrect print size. Rather than using the 8.5 x 11 layout, you should stick to the 8 x 10 layout when printing a brochure. You also have to be keen on the resolution for you to come with a professional-looking brochure. Only use high-resolution images to achieve this. If you are creating a brochure for the first time, Pratt stock photography can help you obtain sharp and attractive images that make your brochure stand out.
Make use of the correct paper for printing the brochure. Most of the print shops nowadays make use of 100lb or 80 lb stock paper to print brochures. Using matte or gloss finishes can make your brochure look more attractive. You should also consider printing the brochure on heavy paper to achieve a more professional look.